This Flex MLS report for Viewpoint covers January 1 to August 25, 2025. Condominiums have led all other products in sales volume, with Central-South taking the top spot at $58,221,600, averaging $529,000 per unit—an increase of $100,000 from last year.
Sayulita is performing exceptionally well, with over $7,000,000 in sales and an average condominium price of $566,000.
Bucerias and Central North are seeing solid performance, along with Flamingos, which, while not as strong as last year, remains healthy. Francisco Villa, both East and West, continue to be areas of interest. Villa East is down 23% but still records over $9 million in condo sales. Francisco West offers attractive prices with condominiums available for under $300,000 in the Hotel Zone.
The Hilton Hotel Zone has doubled its sales compared to last year, with over $45 million recorded thus far. The average sales price for condominiums in this area hovers in the low $500,000s, with options available for as low as $200,000.
La Cruz has seen a remarkable increase, jumping from just over $1,000,000 last year to more than $30 million this year, representing a 126% increase in sales volume. The average condominium price in La Cruz is now in the $600,000 range.
Marina Vallarta has experienced a slight decline in sales compared to last year, but there has been a significant increase in the average condominium sales price, rising from $507,000 to $726,000—a 43% increase.
Pitillal, an important area to monitor for emerging trends, has recorded over $1,500,000 in condominium sales this year, with an average sales price of $173,000. This pricing is very competitive for prospective buyers seeking housing outside of high tourist areas.
As of now, we have sold 778 condominiums, with another 891 under contract. Total sales volume is up 31%, reaching over $385 million, with the average price still around $500,000.
Currently, the market leans towards being a buyer’s market, indicating that while there is ample supply, demand is not as high.
Homes
Home sales are suffering because the condominium market has been so strong. Builders need affordable land to construct homes, but due to rising land prices, it has become more viable to build condominiums. This situation skews the market. When developers are required to construct condominiums exceeding city ordinances—adding two, three, four, or even five additional stories—the cost of land increases significantly. This disproportionate growth does not align with the fair representation of houses compared to condominiums that consumers would expect.
Current Statistics
While the volume of house sales is declining, it remains relevant. Notably, Nuevo Vallarta West has reached $16 million in sales, with average prices now exceeding a million. Sayulita and San Pancho are also performing well in the same $16 million sales range, with both locations seeing sales exceeding $1 million per home. Sayulita, in particular, saw a remarkable increase of 243% in house sales, while San Pancho experienced a 62% rise. Currently, the average sale prices in both areas are over $1 million.
The South Shore typically demonstrates strong performance; however, it is down this year, with an average home sale price of $1.266 million. Bucerias continues to perform well, showing no significant losses or shifts in the central South region.
East and West Nuevo Vallarta traditionally complement each other, with the West performing better at over $16 million in gross sales this year. There are currently 16 homes sold and 22 under contract, averaging over $1 million per home—a 17% increase.
Pitillal remains committed to offering condominiums and homes within what they term the “affordable range,” now averaging $334,500, which represents a 215% increase. Similarly, in the Progresso University area, we are observing sales of properties in the $186,000 to $195,000 range.
Sayulita’s sales numbers fluctuate significantly, but they consistently report property sales above the million-dollar mark. Recently, they have completed four transactions totaling over $16 million, marking a 243% increase in the average home sale price, which now stands at $1.362 million.
The South Shore’s average sales price for the year is approximately $1.0002 million. In total, there have been 206 home sales so far, with an additional 218 under contract. The total sales volume amounts to $138,518,814—a robust 49% increase in home sales. The average house price has reached approximately $665,956 as of this August.
This article is based upon legal opinions, current practices, and my personal experiences in the Puerto Vallarta-Bahia de Banderas areas. I recommend that each potential buyer or seller of Mexican real estate conduct their own due diligence and review.
