Hook the Cure Reels in $480,000

The 18th annual Hook the Cure event took place in Puerto Vallarta from November 2-5, raising an impressive $480,000 (USD) net for the Cystic Fibrosis Foundation. This brings the total amount raised since the event’s inception to over $8.6 million (USD).

Over 150 guests enjoyed a weekend of world-class fishing, challenging golf, spa treatments, and gourmet food and drinks at the Villa Premiere Boutique Hotel, all while supporting a worthy cause. The event was a huge success, with participants and sponsors making significant progress in adding tomorrows for people with cystic fibrosis.

“IOTEC, once again, was proud to be the title sponsor of this successful event,” said Dana Ruf, Principle at IOTEC. “We have a long-standing commitment to fighting this disease, and events like this bring us closer to finding a cure.”

Cystic fibrosis is a progressive, genetic disease that affects the lungs and limits the ability to breathe over time. The CF Foundation is the world’s leader in the search for a cure for cystic fibrosis, and the funds raised from this event will contribute to the development of new and better treatments.

The tournament took place against the backdrop of Puerto Vallarta’s blue skies and clear water. Anglers battled for trophy-sized marlin, sailfish, mahi mahi, tuna, and many other species.

Special appearances by baseball royalty Matt Young, Rick Honeycutt, Orel Hershiser as well as Nashville recording artist Lucas Hoge, added excitement to the weekend.

For those who preferred to stay on land, Vista Vallarta provided its signature golf courses by Jack Nicklaus and Tom Weiskopf, offering a challenging game and stunning views of Puerto Vallarta’s tropical scenery.

The event also featured an auction, with over 150 items up for bidding, including travel packages provided by American Airlines, a corporate partner of the Cystic Fibrosis Foundation. Nashville-based auctioneer extraordinaire, Robin Treadway, performed his magic during the live auction and emotional Bid for a Cure kicked off by CF Ambassador, Will Huston.

The weekend was capped off with indulgence at the Villa Premiere, where guests enjoyed the full-service spa, beauty salon, steam rooms, saunas, Jacuzzi, and fitness rooms. Others explored Puerto Vallarta’s cultural events, shopping, jungle day trips, nightclubs, restaurants and, of course, the Dia de los Muertos festivities.

The Cystic Fibrosis Foundation extends its gratitude to all sponsors, including IOTEC, BJ’s Restaurants, Watson Land Company, The Kirby Family, The Huston Family, Norm Wilson & Son Inc. The Hallagan Family, Hunter Landscape and American Airlines. PVRPV.COM provided the volunteers during the weekend.

For more information about the Cystic Fibrosis Foundation and their ongoing efforts to find a cure, please visit www.cff.org. Chairpersons, Bob Huston and Jeff Jennison, are anxious to return to Puerto Vallarta for the 19th outing in 2024. Keep an eye on www.hookthecure.com for updated information.



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